Merrell promises that they exist to give you all you really need to discover the simple yet profound power of the trail.
You know what you can see from space
Blue. Green. Brown.
The Pacific. The Redwoods. The Andes
Places begging to be experienced
You know what you can’t see
Your phone. Your computer. Deadlines
All the materialistic stuff we get consumed by
A culture that says you need more, or you will be less
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What matters remains simple
Earned experiences over gathered possessions
The things you can see, hear, feel
The profound reward that nature offeres freely
To those who are curious about their next journey
Welcoming sweat. Dirft, altitude, sleet, or snow
Those willing to put in the effort to enjoy the reward
Alone or with the people we love
Modern life gets complicated
Nature remains essential. Majestic. Transformational
Those who know that when you have air in your lungs
And good shoes on your feet
You already have all that you need
To hit the trail
To reach your peak
To seize on every adventure
To live the real moments
That make a meaningful life
The Golden Rule of the Trail: Don’t let the path determine the story, let the story find its path.